A Branded Home-Care System for Your Patients — Without the Stock Risk
Smile-O gives your dental practice a simple, low-friction way to put a branded preventive-care line in patients' hands — sonic toothbrushes and electric flossers, backed by a ready-to-use clinic sales playbook your team can run with minimal training.
Where these numbers come from ↓
Figures drawn from CDC oral health survey data and the CGDent/Haleon UK Dental Health Barometer report.
Patients Want Guidance. Clinics Are Stretched Too Thin to Deliver It Every Time.
Good advice is being given — it's just not always making it home with the patient.
Compliance Drops Off After the Visit
Patients hear good advice in the chair, then forget it, do it incorrectly, or don't follow through at all once they're home.
Time Is the Real Bottleneck
Staff shortages and tight schedules make detailed home-care coaching hard to deliver consistently at every visit.
Retail Can Feel Like a Risk
Many clinics worry generic retail looks commercial, or that they'll be stuck with stock that sits in a cupboard.
Four Products. One Simple Recommendation.
Picked by patient scenario, not spec sheet — so your team always knows what to say.
AeroBrush Pro
Suggested retail $97
For patients ready to upgrade from a manual brush to an effortless daily clean.
AeroFloss Pro
Suggested retail $97
For the "I know I should floss, but I never do" patient — 31,000 sonic vibrations.
The Flow
Suggested retail $167
Brush + interdental flosser bundle. The complete 3-minute routine after any hygiene, whitening, aligner, or restorative visit.
AeroBrush Ultra
Suggested retail $147
Our best sonic toothbrush — powerful, near-silent, and built for patients who want a guided routine without the guesswork.
Reserved for full-branding partners
Start Small, Scale Into Your Own Brand
Every tier ships the same products at the same suggested retail. The only things that change: your discount, and whose name is on the box.
Stock Smile-O
The Fast Start
20+ units · 25% off retail
Stock a proven premium brand and start recommending this week.
- Sell AeroBrush Pro, AeroFloss Pro & The Flow under the Smile-O brand
- Lowest minimum in the market — validate demand before committing further
- Clinic sales playbook included
- Free shipping, and we handle warranty claims, returns, and customer support
Co-Branded
Your Name on the Box
150+ units · 37.5% off retail + free co-branding
Your clinic's logo and colors on a co-branded product sleeve — professionally designed, at no extra cost.
- Everything in Stock Smile-O, plus:
- Co-branded sleeve for each product, designed by our in-house design team — free
- Stronger clinic recall every morning and night in the patient's bathroom
- Good-better-best line your team can recommend in one sentence
Your Brand
Fully White-Labelled
1,000+ units · 52.5% off retail + free full branding
A true private-label oral-care line that's unmistakably yours — and the only tier with access to AeroBrush Ultra, our flagship.
- Everything in Co-Branded, plus:
- Fully white-labelled packaging and product, designed around your positioning — unlimited revisions
- Exclusive access to AeroBrush Ultra ($147 retail) as your premium hero product
- Best long-run economics for higher-volume practices and multi-location groups
- Clear the minimum in 6–12 months at roughly 84–167 units/month across your locations
At the suggested retail of $97 / $97 / $167 / $147, your margin is your discount: 25%, 37.5%, or 52.5%. Example: a practice attaching one product to 10% of 300 monthly hygiene visits moves roughly 30 units/month — about $38k/year in retail revenue at Tier 2 pricing. Illustrative modelled scenario, not a guaranteed result.
Hold All Three in Your Hands First
Get the Clinic Sample Box — one AeroBrush Pro, one AeroFloss Pro, and one AeroBrush Ultra — for $170 with free shipping. That's about 50% off the combined retail of $345. Let your hygienists trial them, pass them around the practice, and see what your patients would be taking home.
Most clinics decide within two weeks of the box arriving. No commitment, no follow-up pressure.
Request My Sample Box — $170 →
From First Design to Every Reorder, We Handle the Heavy Lifting
Launching retail in a dental practice shouldn't create work for your team. It should remove it.
Design
Our world-class in-house design team creates your co-branded sleeve or full white-label packaging — revisions included until it feels like your brand.
Shipping
Free shipping on every order, from sample box to full reorder. No freight surprises.
Launch
One short training session, plus the clinic sales playbook: scripts, demos, objection handling, and checkout prompts your team can use ethically and confidently.
Ongoing Support
We handle customer complaints, returns, and warranty claims directly — your front desk never becomes a service department. Reorder planning and refreshed materials included.
Every Tier Includes the Clinic Sales Playbook
Built from preventive-care guidance, patient-compliance research, and real in-clinic workflow constraints — so your team can recommend products confidently, consistently, and ethically, with minimal training time.
Built Around What Clinics Actually Need to Say Yes
Low inventory risk, minimal staff training, and language your team can use confidently and ethically.
Low-Risk Entry
Start at just 20 units and validate demand before committing to a larger run.
Scripts Your Team Can Actually Use
Simple, ethical language tied to what happened in the appointment — not a cold retail pitch.
Minimal Staff Training
One short launch session covers who each product is for, one sentence per patient type, and the clinician-to-reception handoff.
Example figures referenced in our clinic planning materials are illustrative, modelled scenarios based on typical visit volumes and attachment rates — not guaranteed or audited results from specific clinics.
Frequently Asked Questions
Will this feel too salesy for our team?
No — the model is clinician-led. Your hygienist makes a brief, personalised recommendation tied to what they saw in the appointment; reception simply closes the loop. The playbook keeps every line ethical and patient-first.
Why would patients buy from us instead of online?
Because the recommendation is personalised, demonstrated on the spot, and available to take home immediately — with your clinic's name on the box.
What if stock doesn't move?
Start at 20 units. Most practices know their attachment rate within 60–90 days, and we help you read the numbers before you reorder.
Who handles returns and support issues?
We do. Warranty claims, complaints, and returns go directly to Smile-O — never through your front desk.
Which tier is right for us?
Stock Smile-O to test demand fast. Co-brand once you know it sells. Go full white-label when you have the patient volume to move 1,000 units across your locations — and want AeroBrush Ultra in your line.
Let's Talk About Your Clinic
Tell us about your patient volume and we'll help you figure out which tier fits — no obligation, no pressure.